1) Eurogamer reports,
PC Specialist ad banned for perpetuating harmful gender stereotypes
An advert for a bespoke PC retailer was banned for perpetuating harmful gender stereotypes of women.
The TV ad, below, for UK retailer PC Specialist, begins with a computer exploding, then shows three men getting excited over using a PC Specialist PC for gaming, making music and coding.
[…]
The Advertising Standards Authority received eight complaints from people who said the ad perpetuated harmful gender stereotypes by depicting men in roles that were stereotypically male, and implied it was only men who were interested in technology and computers.
PC Specialist responded to the watchdog to say its customer base was 87.5 per cent male, aged between 15 and 35 years, and “their product, branding and service had been developed for and aimed at that target audience and the characters in the ad therefore represented a cross-section of the PC Specialist core customer base”.
Ten years ago the Advertising Standards Authority would have said something like, “We just want you to stop portraying women as laughably incompetent at computers until a man helps them. Surely that’s fair? After all, some women are great at computers.” At that time it must have seemed ridiculous to make a fuss about freedom of speech when faced with such a reasonable request. But when the beast is fed it grows stronger.
2) And from the BBC:
Sheffield students paid to tackle racist language on campus
A university is to hire 20 of its own students to challenge language on campus that could be seen as racist.
The University of Sheffield is to pay students to tackle so-called “microaggressions” – which it describes as “subtle but offensive comments”.
They will be trained to “lead healthy conversations” about preventing racism on campus and in student accommodation.
Vice-chancellor Koen Lamberts said the initiative wanted to “change the way people think about racism”.
The students will be paid £9.34 per hour as “race equality champions”, working between two and nine hours per week to tackle “microaggressions” in the university.
These are described as comments or actions which might be unintentional, but which can cause offence to a minority group.
It gives examples of what it means by microaggression – such as:
“Stop making everything a race issue” “Why are you searching for things to be offended about?” “Where are you really from?” “I don’t want to hear about your holiday to South Africa. It’s nowhere near where I’m from” “Being compared to black celebrities that I look nothing like” Rather than being about controlling people’s speech, the university says it is “opening up a conversation”.
Judging from the first two examples, they are allowed to open the conversation but you are not allowed to close it.