On Monday night I attended a screening of Dominic Frisby’s film Adam Smith: Father of the Fringe at the IEA.
It is a documentary about how the government-subsidised Edinburgh Festival was usurped by amateurs who just turned up, organised their own venues and ticketing, and put on their own shows. The fringe festival was, and remains, a triumph of the free market. This is in spite of many of the performers being somewhat left-leaning. In the film, one comedian being interviewed points out that doing comedy for a living is very entrepreneurial, and that during the 80s most comedians were mocking Thatcher whilst doing exactly what she wanted.
It is a funny, entertaining and informative film. Dominic Frisby tells a good story. During the Q and A afterwards, one young questioner said that he was worried about his generation because they all seemed to think socialism was the right way. He thought that films like this might go some way to convincing them otherwise. There proceeded some discussion about how a good story is often more persuasive than facts and logic. Dominic pointed out that most people saw themselves as wanting to be nice, and the prevailing view was that anyone not on the left was unkind and uncaring. Clearly some better marketing is needed.
The counterpoint, demonstrated here, is that the state subsidised organisations are slow, curmudgeonly and favour the distinguished and established elites. The free market is for amateurs and small groups who experiment, fail, and provide much desired diversity of choice, interesting niche products and discovery of exciting new innovations. The film gives examples of all this happening at the fringe. During the Q and A, comparisons were made to YouTubers, who similarly provide diverse opinions and information on niche topics, as compared to the mainstream media who offer a narrow selection of often poorly researched information. It seems to me that the distinction between big and small organisations in general is relevant. Big companies who hold apparently unassailable apparent monopolies in some sector are regularly usurped by nimble startups despite the former’s capture of state favour.
After the event I chatted with the director of the film, Alex Webster. He had pointed out that cheap equipment was one of the things helping those YouTubers. It turned out we both own the same camera: the Blackmagic Design Pocket Cinema Camera 6K Pro. It is a relatively cheap device that can capture video with cinematic quality good enough for a Hollywood feature film. Blackmagic Design are making film-making cheap not just with cameras but with the editing, compositing and colour-grading software Davinci Resolve which anyone can download for free. This is one of the ways that young people with little money can develop their skills in film-making, and that small, independent, innovative, niche film-makers can afford to make their films.
Perhaps there is a chance that fringe-like dynamics might come to the aid of those who have the desire and ability to improve the marketing of the idea of freedom by telling some compelling stories about it.